​Who is Al Lotter - an overview...

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Cliché, I know, but I am truly a “yes man” in every sense of the word. A person that loves taking on new challenges and thrives on diversity. My zest for life and communicative abilities, combined with my creative flair enables me to fully comprehend and succeed in the wonderful (yet at times daunting) world of marketing, media and advertising.

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My career history spans various roles; initially from Designer, Art Director, Managing Editor, Radio Producer and eventually Creative Director, for leading media, publishing and advertising houses globally.

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As you will note, I have vast experience in the creative and communicative industry (in South Africa and in the Middle-East). I consider myself a multi-disciplinary design director and I have made it my mission in life to stay abreast global trends and have the technical know-how to execute any project I take on.



I am highly proficient on both MAC and Windows operating systems as well as all major design applications. My current duties include; Setting the creative culture and developing strategy and direction of the company - in both a Through-The-Line and Experiential Marketing capacity. Complete creative direction and management of all work, both internally and externally. Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Overseeing development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. I am skilled in directing the efforts of the marketing, communications and public relations staff and coordinates at strategic and tactical levels with other functions of the company.



Personally, I love life, people and culture and truly embrace diversity. I "lead" when need to but have no problems "following" if required. To me nothing is more important than personal and professional growth and success.