My work - an overview
Below are some of the work I have done, for more detail; please select the sub-pages in the "Portfolio" drop down menu.
TESTIMONIALS
“Al is truly a remarkable creative individual, what started initially as me being his client, developed into a wonderful friendship, I simply refuse to use any other designer/creative director for my creative requirements.”
Melissa Bouwer, National Marketing Manager
“Al Lotter, is by far the most creative, Creative Director to cross my path. He has a clear understanding of concept, client request, brief and execution (within C.I. boundaries). His work is flawless and the end result always unmatched!”
Rosa Maritz, National Marketing Manager
Al is a creative force to be reckoned with. He sets the trend and puts in a day what some can’t manage in a month. He creatively directs and manages the company in all aspects with effortless ease. I am constantly impressed with his ability to consider and balance, strategic issues, creative concepts and practical considerations. These “big picture” skills are matched by a keen eye and a real attention to detail.
Lize Habig, Studio Manager - BDM Media Group

Traditional Design - Art Direction

Design, Campaign Direction and Media Strategy

Direction and Design

Direction, Shooting and Post-Editing

Creative Direction, Design, Writing, Editing, Copywriting

Planning, Design and Management

Direction, Design, Concept

Studio Management and Direction